What is denim?

It is a rough, durable fabric used in the making of sportswear and especially jean pants.

How did jean become a brand?

Levi Strauss & Co. which was founded in 1850 began to produce business attire from denim fabric . Jean was “indispensable” all over the world thanks to Levi Strauss. In the 1940s, the competition between Lee and Levi’s leads the enrichment of fabric types. By 1947, when the Wrangler also began to take a share of the market, the blucin had become a unisex garment, salopet denim becoming very common among workers. The fact that celebrities of the period such as James Dean, Marlon Brando, Elvis Presley wore jeans and it played a big role in the appreciation of this garment by the wider masses. Jean, thanks to stars like Marilyn Monroe, became popular for women’s fashion.

How has Denim fabric diversified and become fashionable?

The variety of demand in the 1950s and 1960s prompted manufacturers to use different washing techniques and colors that could be applied to denim fabric. In the late 1980s, tight-fitting jeans made from body-hugging, lycra-blended denim fabric began to become common. Jean’s popularity in all walks of life has also pushed the creators of haute couture into new work. Yves Saint Laurent took his blucini to the podium in 1970. He was followed by fashionistas like Calvin Klein, Armani, Valentino.